Roku has initiated tests displaying video advertisements prior to loading the home screen for a select group of its users. This development has prompted dissatisfaction among the test participants, who find the automatically playing ads intrusive.
The introduction of these pre-home screen ads marks a potential shift in how Roku monetizes its platform, aligning with broader industry trends toward increased ad integration in streaming services. However, negative initial feedback could influence whether this change becomes a permanent fixture on Roku devices.
The company appears to be gauging user tolerance for such advertising changes before deciding on broader implementation.
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